Last updated: May 2026 · Applies to www.alazura.com

Who we are

This privacy policy describes how Alazura (the "Company", "we", "us", or "our") collects, uses, and shares your personal data when you visit or make a purchase from our website (the "Website").

The data controller responsible for your personal data is:

Alazura
Ancha de Capuchinos 5
18012 Granada, Spain
hello@alazura.com

Personal data we collect

Device and browsing information. When you visit the Website, we automatically collect certain information about your device, including your web browser type, IP address, time zone, and cookies stored on your device. As you browse, we collect information about pages you view, referring websites or search terms, and how you interact with the Website ("Device Information").

We collect this information using:

• Cookies — small data files placed on your device, often containing an anonymous unique identifier. Learn more at allaboutcookies.org.
• Log files — server records that capture IP addresses, browser type, pages visited, and date/time stamps.
• Web beacons, tags, and pixels — small electronic files used to understand how you navigate the Website.

Order information. When you purchase or attempt to purchase from us, we collect your name, billing and shipping address, payment information (processed securely through our payment provider), email address, and phone number ("Order Information").

Legal basis for processing (GDPR)

As we are based in Spain, all processing of your personal data is governed by the EU General Data Protection Regulation (GDPR) and the Spanish Organic Law on Data Protection (LOPDGDD). We process your personal data on the following legal bases:

• Performance of a contract — to process and fulfill your orders, send order confirmations, and handle returns or complaints.
• Legitimate interests — to improve our website, prevent fraud, and analyze how customers use our store, where these interests are not overridden by your rights.
• Consent — for marketing communications and non-essential cookies, which you may withdraw at any time.
• Legal obligation — to comply with applicable Spanish and EU law, including tax and accounting requirements.

How we use your data

We use Order Information to:

• Fulfill and ship your orders, and send you invoices and order confirmations.
• Communicate with you about your order or any customer service queries.
• Screen for potential fraud or risk.
• Send you marketing communications about our products — only where you have given consent or where permitted by applicable law, and always with an easy opt-out.

We use Device Information to detect and prevent fraud, and to improve and optimize our Website by understanding how customers browse and interact with it.

Sharing your data

We share your personal data only with trusted third parties who help us operate our business, and only to the extent necessary:

• Shopify — our e-commerce platform provider. Shopify processes data in accordance with their privacy policy: shopify.com/legal/privacy. We have a Data Processing Agreement in place with Shopify.
• Google Analytics — to understand how customers use our Website. Google's privacy policy: policies.google.com/privacy. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
• Legal authorities — where required to comply with applicable laws, regulations, or lawful requests (e.g. court orders or regulatory requirements).

We do not sell your personal data to third parties.

International transfers

Some of our service providers (including Shopify and Google) may process your data outside of the European Economic Area (EEA), including in the United States and Canada. Where such transfers occur, we ensure they are protected by appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

Behavioural advertising

With your consent, we may use your data to show you targeted advertisements on other platforms. You can manage or withdraw your consent at any time, and you can opt out of targeted advertising directly from the platforms we use:

• Google — google.com/settings/ads/anonymous
• Facebook / Meta — facebook.com/settings/?tab=ads
• Digital Advertising Alliance — optout.aboutads.info

Cookies

We use the following categories of cookies:

• Strictly necessary — essential for the Website to function (e.g. your shopping cart and login session). These do not require consent.
• Preferences — remember your choices to personalise your next visit. Require consent.
• Analytics — help us understand how visitors interact with the Website. Require consent.
• Marketing — used to show relevant advertisements on other websites. Require consent.

You can manage your cookie preferences at any time using the cookie settings banner on our Website, or through your browser settings.

Data retention

We retain your Order Information for as long as necessary to fulfil the purposes described in this policy, and in any case for the minimum periods required by Spanish law (generally 5 years for commercial records and 6 years for accounting records). Device Information collected through analytics is retained for 26 months. You may request deletion of your data at any time — see "Your rights" below.

Your rights

As a resident of the EU / EEA, you have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Rectification — ask us to correct inaccurate or incomplete data.
• Erasure — request deletion of your personal data ("right to be forgotten"), subject to legal retention requirements.
• Restriction — ask us to pause processing your data in certain circumstances.
• Portability — receive your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests, including direct marketing.
• Withdraw consent — withdraw any consent you have given at any time, without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, please contact us at hello@alazura.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Spanish data protection authority, the Agencia Española de Protección de Datos (AEPD), at aepd.es.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the date at the top of this policy. We encourage you to review it periodically.

Contact us

For any questions about this privacy policy, to exercise your rights, or to file a complaint, please reach us at:

Alazura
Ancha de Capuchinos 5, 18012 Granada, Spain
hello@alazura.com
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